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Warm greetings,
We from NEGERIKU, a non-profit organization based on the Indonesian diaspora in the Netherlands, return to you with our exciting program. This year, we are once again organizing the DMI EXPO 2025, DISCOVERING THE MAGNIFICENCE OF INDONESIA EXPO.” 
DMI Expo 2025 is an international exhibition that showcases Indonesia's excellence in Trade, Tourism, and Investment (TTI) to the European market. Held in Utrecht, the Netherlands—home to a strong Indonesian diaspora community in Europe—this event serves as a strategic platform for MSMEs, tourism players, and Indonesian stakeholders to connect with buyers, investors, and European audiences.

The theme for 2025 is "Building Strategic & Sustainable Partnerships for Indonesia in the European Market." DMI Expo promotes long-term, mutually beneficial cooperation between Indonesia and Europe—both in business and in cultural and community relations.

WHY SHOULD YOU ATTEND?

✔️ Discover Indonesia in One Place
Explore authentic products, destinations, flavors, arts, and culture—directly from Indonesia’s regions and creative minds.
✔️ Meet the Right People
Engage with Indonesian SMEs, exporters, destination managers, culinary entrepreneurs, investors, and trade facilitators.
✔️ Experience the Taste of Home
Enjoy ready-to-serve traditional dishes, snacks, and drinks by Indonesian F&B brands and restaurants in Europe.
✔️ Be Part of a Cultural Celebration
Immerse in traditional dances, music, fashion shows, and interactive heritage showcases for all ages.
✔️ Explore Business & Investment Opportunities
Connect directly with project owners, exporters, and regional government delegates in a structured, trusted platform.
✔️ Free & Family Friendly
Enjoy an enriching, educational, and festive weekend for visitors of all backgrounds and generations.

Now is the time to discover Indonesia’s beauty and explore exciting business opportunities!
Let’s bring Indonesia’s potential to the European stage!

🗓️ October 30 – November 2, 2025
📍 Jaarbeurs Hall 3, Utrecht, The Netherlands

DMI Expo Launching

Building Strategic & Sustainable Partnerships for Indonesia in the European Market

DMI

MAIN ACTIVITIES

MAIN EXHIBITION AREA 🟩 

An immersive showcase of Indonesian excellence:
• SME & Export Product Showcase (Crafts, Fashion, Herbal, Beauty, Food)
• Business Matching
• Culinary Stalls featuring ready-to-serve Indonesian cuisine
• Cultural Performance

 KEY EVENTS 🟨

1. Business Matching & Trade Forum
Direct engagement between Indonesian SMEs and international buyers/investors (B2B setting)
2. Indonesian Tourism Village Pavilion
A curated display of leading sustainable & community-based tourism destinations
3. Indonesian Culinary Street
Ready-to-eat stalls from Indonesian F&B businesses based in the Netherlands and Indonesia
4. Cultural Showcase & Live Performances
Daily performances of Indonesian dance, music, fashion, and rituals
5. Creative Competitions
Engaging youth and families through drawing contests, cultural trivia, and children’s crafts
6. Workshops & Side Talks
Thematic talks and activities on exporting, market access, halal certification, and tourism innovation
7. Gala Dinner & Fundraising Night
An exclusive evening gathering to connect with diplomats, investors, and strategic partners while supporting cultural preservation efforts

EXPO

COME AND SUPPORT!

🟨 DMI EXPO 2024 IMPACT AT A GLANCE

👥 2,000+ visitors
💼 50+ B2B meetings
🏡 20+ featured tourism villages
🎭 10+ cultural performances
💶 €1.7 million in potential transactions

🟩 DMI EXPO 2025 TARGETS

👥 15,000+ visitors
From the Netherlands, Belgium, Germany, and the wider European region—diaspora, tourists, students, and local communities.
🛍️ 120+ exhibitors
From Indonesia and Europe, representing sectors such as food & beverage, fashion, crafts, wellness, tourism, and investment.
🤝 150+ international buyers & investors
Targeted through curated business matching and trade outreach.
🧑‍🍳 F&B stalls
Ready-to-serve culinary vendors including Indonesian restaurants across the Netherlands & Europe.
🎭 cultural performances
Representing the archipelago’s rich traditions and regional diversity.
💼 100+ scheduled business meetings
Facilitated in structured B2B and forum formats.

Join us in bringing the best of Indonesia to the European spotlight.

Now is the time to discover the beauty of Indonesia and explore exciting business opportunities! Let’s elevate Indonesia’s potential on the European stage!

🗓️ October 30 – November 2, 2025
📍 Jaarbeurs Hall 3, Utrecht, The Netherlands

🌐 Website: dmiexpo.id
📩 Email: sales@kupu-gsc.co.id
📞 WhatsApp: +62 877-3898-9896

DMI EXPO 2023

On Monday, June 19, 2023, Negeriku held the launching event and press conference "DISCOVERING THE MAGNIFICENCE OF INDONESIA EXPO" with the theme "Promoting Green Tourism Villages and Small to Medium Enterprises In Europe". The expo take place from November 24-26, 2023 at the Passenger Terminal Amsterdam, Netherlands.

The event, which was held hybrid in Jakarta and The Hague, was a warm gathering. Negeriku would like to thank all parties who have helped ensure the smooth running of this event, especially Ambassador of Indonesia to the Netherlands, Mayerfas, and the Deputy Marketing of the Ministry of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, Ni Made Ayu Martini.

Negeriku also extends its gratitude to the media in Indonesia who covered the launching event of DMI Expo, including Kompas, Antara, Jawa Pos, Swa, Media Indonesia, Kedaulatan Rakyat, Suara Merdeka, Pikiran Rakyat, Indopos, Kontan, Pojoksatu and Industry.

DMI Expo Launching

Tuesday, 18 April 2023, Myra Sari, Evabranti Claessens-Wartono , Maria Lucy (in person), Fahad Attamimi and Latif Gau (online) representing my country, met the Indonesian Ambassador to the Kingdom of the Netherlands - H.E. Mayerfas and also attended by the Coordinator of the Economic Function of the Indonesian Embassy in The Hague - Royhan Wahad, Trade Attache - Sabbat Sirait and also Secretary 1 of the Economic Function to provide updates on the development of the Discovering Magnificence of Indonesia Expo 2023. On that occasion, the Ambassador and the team provided many directions and suggestions for the upcoming Expo. Thank you for the support from the Indonesian Embassy in The Hague 🙏.

The Ambassador also generously gave souvenirs in the form of Trek In Indonesia and The 10 New Bali books.

Congratulations to the 75 Tourism Villages that entered the top 75 round of the Indonesian Tourism Village Award. NEGERIKU fully supports the ADWI program and will help promote it on the European continent.

The founders of Negeriku took a photo together with the Indonesian Ambassador to the Kingdom of the Netherlands, Mayerfas, during a business meeting of the Indonesian Business Association in the Netherlands on Monday, March 20, 2023 at CIC Rotterdam.

Negeriku Board of Director, Lucky Lumingkewas, during his trip to Jakarta, met Kupu EO to discuss potential collaboration for the upcoming expo in Netherlands

Negeriku Board of Directors Fahad Attamimi and Latief Gau met KADIN management in Jakarta on Friday, March 3, 2023 to discuss the Tourism Village Expo and MSME Products in Amsterdam at the end of 2023

The management of NEGERIKU officially registered Negeriku before the Rouwenhorst Notary on February 15, 2023 in the city of Delden, The Netherlands.

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